#TheNiceLesbo/THE "BRAND" OF DURANT VS BOSH 01-31-2011

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THE "BRAND" OF DURANT VS BOSH?

Written by: Craig Shelton
Date: 01/31/2011


"I'm not a 'punk'. He's on a good team now, so he thinks he can talk a little bit. There's a lot of fake tough guys in this league, and he's one of them".

Kevin Durant

Oklahoma City super star, Kevin Durant, is the NBA's "baby Jesus" these days. Or should I say this era's "swell guy" , Tom Brady, Peyton Manning, Derick Jeter, Tiger Woods (okay, maybe not so much Tiger these days?). Or might I be better served to reach back for an Ice Cube reference and warn Durant not to get too chippy out on the court and risk damaging the growing appeal of the Kevin Durant brand? You see Kevin, you have to remember that as Ice Cube warned us, "they'll have a new n*gger next year".



KEVIN DURANT & RICK BARNES

 Kevin Durant, the all-star swing man for the Oklahoma City Thunder NBA franchise (formerly the Seattle Sonics) since starring for one season under UT coach, Rick Barnes, at Texas, has enjoyed a steady rise in popularity each of his three NBA seasons. What's notable in regards to Durant's brand being as popular as it has become is the imaging associated with it. Durant's known as much for his classy, respectful demeanor as much as he's known for the silky smooth stroke of his jumper. So acknowledging those attributes, it made it all the more surprising when Durant nosed up face-to-face with Miami Heat PF, Chris Bosh, in Sunday's Heat-Thunder game in Oklahoma City, which was broadcasted live on ABC.

@KDthunderup

Kevin Durant got chippy when when Bosh reportedly (according to Durant) interrupted his conversation with a Thunder teammate. Durant and Bosh exchanged words and chest-bumped under the basket before NBA officials stepped in to separate the two stars. I was really floored (but was loving every moment of it as you likely were) when I saw it occurring real time and it was even more shocking (and entertaining) when I watched Sports Center later, and I saw Durant's comments in the post game interviews.

FABULOUS

Durant clearly has no fear of the Chris Bosh "brand" and let's face it folks, that's all that is on display here is product "BRANDING"! I'm sure Durant's 'goodie2shoes" image could stand a tad bit of edge (swagg) and the appearance of a tough leader on the floor. Hey, Bosh likely just wants to, in the words of hip hop star Fabulous, "BREATHE" living in the massive shadows of Lebron James and Dwyane Wade. Hey, don't get me wrong, I'm cool with said product branding as long as it continues to entertain me till the "brand" that is the NFL 2011 football season kicks off.


Heres a few things the Kevin Durant "brand" should remember:


#1. Remember you're an NBA superstar and YOU CAN'T FIGHT!


#2. Remember that you're Kevin Durant which means three things:
A. You're tall.
B. You're rich.
C. AND YOU CAN'T FIGHT!


#3. Remember, image building is a slow methodical process, but image destruction usually comes in at a God-speed clip.



CHURCH LADY

 #4. You mentioned in your post game comments that you're not a "punk". (In my Church Lady voice) WE DON'T CARE KEVIN!! Just keep launching 3's from the parking lot and going all Dominique Wilkins on NBA rims and we're good pimp!


If I were to have one request granted by Kevin Durant, it would be to have Durant promise me that if he ever decides to go Kermit Washington on Chris Bosh's nose, please do so when Jeff Van Gundy is calling the game. I just have to be witness to NBA history if the NBA's version of Peyton Manning goes Mike Tyson on Chris Bosh, and Jeff Van Gundy has the call. That would be classic!

Ahhhh...that would be Van Gundy on the floor hanging on for his life!

@KDthunderup

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Craig Shelton
HMW
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